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The Fred Bear Plush

Close-up of the Fred Bear plush in his cream hoodie and denim overalls Fred Bear plush in his hoodie and overalls, wearing a witch hat and holding a jack-o'-lantern
Please note: Fred is still in production, so the final plush may differ slightly from the photos shown. Outfits and accessories in the photos are not included, except the hoodie, overalls and shoes he comes with. More outfits and accessories will follow.
$38.88 USD

Preorder price · U.S. and U.K. orders

  • What it is: a soft Fred Bear plush, inspired by the real teddy bear behind every book
  • Comes with: his hoodie, overalls and shoes. Other outfits and accessories shown are not included; more will be available later
  • When it ships: estimated by March 2027. Reserving guarantees you one, and we’ll email you a firm ship date as soon as we have it
  • If the date changes: we’ll email you right away, and you can choose to keep waiting or cancel for a full refund
  • Price: $38.88 in U.S. dollars (USD). See Shipping & Returns

Fred Bear is real. He has ridden through New England, posed with Santa, and dressed up as a Christmas tree under the lights in New York City. Now families can bring home a Fred Bear of their own, ready to tag along on car rides, sleepovers, and every adventure in between.

Two ways to follow the plush, but only one guarantees a bear. A paid preorder reserves one Fred Bear plush for you. The free waitlist only sends email updates about availability and does not reserve one.
✓ Guarantees a bear

Reserve Mine

Pay $38.88 now to reserve one Fred Bear plush for you. This is the only way to guarantee one.

Free · Does not reserve a bear

Join the Waitlist

Get email updates about when the plush is available. Joining is free, but it does not reserve or guarantee you a plush.

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Fred Bear celebrating

We’ll email you updates about when the plush is available. Remember, the waitlist doesn’t reserve one. To guarantee a Fred Bear, use Reserve Mine.

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Fred on His Adventures

Meet the Real Fred Bear

Fred Bear in a green holiday sweater, held by Santa Fred Bear dressed as a Christmas tree in front of a giant lit-up star in New York City Fred Bear in an 'in my merry era' sweater and gold scarf with his camera Fred Bear in overalls and a witch hat with Halloween stickers and pumpkins Fred Bear in a denim jacket, orange sweater and white sneakers

Outfits in these photos are from Fred’s own adventures and are not included with the plush.

Be kind. Be curious. Be brave. Explore. And bring a bear along.